Articles by Rebecca Hia:


Selected articles:

This Ad Will Make Even Hard-Core Dog People Want To Adopt a Cat 1/5/17

Gotta Drink ‘Em All: Starbucks Announces New Pokémon Go Drink 12/8/16

Former ARF Chief Gayle Fuguitt Checks In at Foursquare 12/8/16

Snapchat’s NY Spectacles Pop-Up Causes a Scene for Tech Fans and Power Users 11/22/16

Arconic Reimagines World of ‘The Jetsons’ in New Campaign 11/17/16

AMC Networks Buys Minority Stake in Funny or Die 11/15/16

Best Election Day Marketing Ideas 11/8/16

Short advertising-related content:

When Pizzas Fall From the Sky: It’s Last Night’s New Ads 1/31/17

Beating the Drum for Big Mac’s New Options: It’s Last Night’s Ads 1/30/17

B-Reel Films Signs Natasha ‘Bat for Lashes’ Khan, Blink Adds Female Talent 1/21/17

Unicef Makes Two Appearances on the Viral Video Chart in One Week 1/19/17

Marketer MVPs of Social Media: How Nintendo Won Tumblr, Twitter AND YouTube 1/19/17

Salad Bar Sparks a Freestyle Rap: It’s Last Night’s New Ads 1/19/17

Elizabeth Banks Joins Harvest; Helo, Serial, and Psyop Add Talent 1/19/17

Motorola Reimagines the Smartphone: It’s Last Night’s New Ads 1/18/17

Doner Promotes Gaboriau as Strasberg Exits for Non-Profit 1/17/17

Angel Soft Gets Real About Peeing While Pregnant: It’s Last Night’s New Ads 1/12/17

Samsung Shimmies Into ’17 With Three Spots on Viral Video Chart 1/11/17

This Billabong Spot Is So Gnarly: It’s Last Night’s New Ads 1/11/17

Tool, Caviar, Big Block, RSA and Smuggler Add New Directors 1/11/17

Jim Parsons Continues to Rave About Intel: It’s Last Night’s New Ads 1/10/17

New Year, New You (With a Little Help From Samsung) 1/9/17

Marketer MVPs: iHeart Wins With Facebook Video Celebrating Celebrities Lost 1/5/17

Xerox Reminds Us of the Power of Modern Technology: It’s Last Night’s New Ads 1/5/17

When NFL Players Feel Like Joe Regular and Vice Versa: It’s Last Night’s New Ads 1/4/17

TurboTax Comforts a Spooked-Out Kathy Bates: It’s Last Night’s New Ads 1/3/17

Blue Apron Cooks Up a Better Food System: It’s Last Night’s New Ads 12/29/16

GIFs Please: Brands’ Most Engaging Tumblr Posts of 2016 12/29/16

Energy From Rocks: It’s Last Night’s New Ads 12/28/16

Aww! Woo! Ha! Brands’ Most Engaging YouTube Videos of 2016 12/28/16

Remembering Carrie Fisher’s Legacy in Advertising 12/27/16

Weight Watchers Celebrates Less of Oprah to Love: It’s Last Night’s New Ads 12/27/16

The Most Engaging Instagram Posts From Brands in 2016 12/27/16

Bigger Isn’t Always Better: See Brands’ 5 Most Engaging Twitter Posts of 2016 12/23/16

Tropicana Helps You Bring Your A-Game: It’s Last Night’s New Ads 12/22/16

Brands Tap Into Emotion for the 5 Most Engaging Facebook Posts of 2016 12/22/16

These Are the 10 Most-Shared Holiday Videos 12/22/16

Ditch Your In-Laws and Buy a Car: It’s Last Night’s New Ads 12/21/16

Now Your Pop-Tarts Taste Like Your Favorite Coffee: It’s Last Night’s New Ads 12/20/16

AKQA, Fuseideas Add Executive Creative Directors 12/20/16

The Governator is Back in Video Game Spot: It’s Last Night’s New Ads 12/19/16

Believe, TwoPoint, Reset and RadicalMedia Expand Teams 12/19/16

Eva Longoria Will Read You Your Favorite Book: It’s Last Night’s New Ads 12/15/16

Marketer MVPs of Social Media: Facebook Finally Wins at Facebook 12/15/16

Nike Gets Meta in Latest Spot: It’s Last Night’s New Ads 12/14/16

Walmart Saves the Forgetful From Christmas Disaster: It’s Last Night’s New Ads 12/13/16

Throwbacks Rule the Viral Video Chart With YouTube & Facebook Recap Videos 12/13/16

MetroPCS Enters the Ring With Ronda Rousey: It’s Last Night’s New Ads 12/12/16

Reddi-Wip is Camera-Ready in ‘Hairspray Live!’: It’s Last Night’s New Ads 12/8/16

DirecTV Flaunts its Streaming Service in New Spot: It’s Last Night’s New Ads 12/7/16

Old Navy Throws a Pajama Party With Amy Schumer: It’s Last Night’s New Ads 12/6/16

Shell Energy’s Musical Extravaganza Is Still on Top of the Viral Video Chart 12/6/16

Visa and Papa John’s Team Up in New Ad Featuring NFL Stars 12/5/16

‘Space Jam’ Is Back in a New Spot for Jordan: It’s Last Night’s New Ads 12/2/16

Bud Light Crowd-Surfs With Lady Gaga: It’s Last Night’s New Ads 12/1/16

Marketer MVPs: Legendary Players Let Sports Leagues Dominate Facebook&Twitter 12/1/16

Google Home Works Like Magic (Manners Required): It’s Last Night’s New Ads 11/30/16

Kids Imitate Their Parents Before Coffee: It’s Last Night’s New Ads 11/29/16

Apple Takes the Viral Video Chart by Storm With Drake Ad 11/29/16

Target Recruits Minions and a Troll in New Spot: It’s Last Night’s New Ads 11/28/16

Adidas Slam Dunks With New James Harden Spot 11/22/16

Heathrow Joins the Viral Video Chart With Unbearably Cute Bears’ Arrival 11/22/16

Ram Trucks Working It in Fifth Harmony Tribute for AMAs 11/21/16

Foot Locker Ad Mocks Deflategate With Tom Brady, to Boot 11/17/16

MVPs of Social Media: Beauty and the Beast Trailer With Emma Watson Shines 11/17/16

Capital One Shakes It Up With Samuel L. Jackson Campaign 11/16/16

Kristen Bell, Idina Menzel Take a Trip Down Memory Lane in American Express Ad 11/15/16

Xbox Scores Major Touchdown With Rob Gronkowski NFL Campaign 11/14/16

Macy’s Raises a Glass to Good Times in New Campaign 11/11/16

The Media Chart for Nov. 11: Baseball Maintains Top Swing 11/11/16

MVPs of Social Media: Cubs Gives One Brand the Most Engaging Posts on Facebook 11/11/16

Samsung Finally Returns to the Viral Video Chart (Without a Galaxy Note in Sight) 11/10/16

Image result for weill cornell medicine

* Weill Cornell Medicine Researcher Receives $1.5 Million NIH New Innovator Award 10/20/16


Not all Fun in Fun Home 8/24/16 

Screen Shot 2016-07-28 at 2.06.11 PM

How to Ace the Money Question 4/13/2016

The Name Game: Making Sure Yours Stands Out on Google 3/11/16


*Science Ed Picking Up STEAM In Unlikely Setting 1/19/16 (Features) For print and web.

* A ‘Jewish Tiger Mom’ In The Spotlight 12/01/15 (Features, Front Page) For print and web.

German Singer Ousted From Eurovision For Anti-Semitic & Homophobic Lyrics 11/30/15 (News Brief)

Nordstrom Drops Offensive Hannukah Sweater 11/11/15 (News Brief) -Cross-published on NY Blueprint

‘Crazy Ex-Girlfriend’: The CW’s Newest Jewish Comedy 10/29/15 (News Brief) -Cross-published on NY Blueprint

From Brooklyn To Broadway, And Back Again 10/22/15 (Features) For print and web.

Legal Experts Weigh In On Pregnant Shul Worker’s Bias Suit 10/01/15 (News) For print and web.

Synagogue Worker Fired For Having Premarital Sex Lawsuit Says 9/24/15 (News)

Pol Calls For Kosher, Halal Options In DOE Summer Meals Program 9/17/15 (News) For print and web.

‘Media Mogul Drops Major Moolah On Daughter’s Bat Mitzvah’ 9/17/15 (News Brief)

‘Jew May Run, But You Can’t Hide’ app entreats tweens to repent this Yom Kippur. 9/17/15 (News Brief)

‘Generous Materially — And Of Spirit’ AJWS founder Larry Phillips dies at 88. 9/16/15 (News, Obituary) For print and web.

yu observer

I’m on Facebook, Therefore I am? 4/13/15 (Opinion)

Jew in the City’s 2014 All Star Event 12/11/14 (Features)

Carrying That Weight: Domestic Abuse Awareness on Campus 11/13/14 (Front Page, Features)

In Conversation with Senator Joseph Lieberman 9/22/14 (Interview)

Banning the “H” Word 4/9/11 (Opinion)

The Faces Behind the Epithets: My Winter Vacation at Chovevei and Maharat 2/17/14 (Opinion)

Goodbye Facebook Groups, Hello YU Hotspot 2/17/14 (Interview)

A Step Forward for Modern Orthodoxy: Inaugural Conversation with the Orthodox Leadership Project 1/1/14 (Features)

Plague of the Chained Women: What You Can Do 1/1/14 (Features)

Major News, No Minor Required: A Look at the Recent Sy Syms Policy Changes  12/16/13 (Front Page, News)


The YU Counterpoint Israel Blog 6/2015-7/2015

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Public Service is Key to Cities: Englewood’s Michael Wildes Meets YU Dems 12/18/14 (News)

Unraveling the 2014 JOFA Unconference 12/04/14 (News)

*Rabbi Saul Berman Tells Women: Use Your Rights or Lose Them 11/26/14 (News)

Keter Torah’s Interactive Talmud Study: Study Opportunity for Seniors 11/20/14 (Features)

Dr. Rabbanit Michal Tikochinsky to Speak at Rinat 11/13/14 (Features)

A Look at the Yachad Birthright Israel Trip 11/6/14 (Features)

Unorthodox Film to be Screened at Teaneck Film Festival 10/30/14 (Culture)

Free Teacher Workshop in Holocaust Education 10/7/14 (News)

What are the Effects of Taglit-Birthright Israel on Young American Jews? 10/2/14 (News)

Torah for Men, Challah for Women: A Look at Gendered Jewish Experiences 9/24/14 (Opinion)

New Israeli Educational Stamps Include Fiddler on the Roof
9/18/14 (News Brief)

jewish press
Bliss, Loss, Under Fire, Peace? My Summer in Israel 8/22/14 (First Person) -Cross-Published in the Jewish Link of NJ

the jewish star
Write On For Erez! 7/7/11 (Front Page, News)



Selected Research


The Cost-Benefit Analysis of Showering While Under Attack 7/8/14

A Modest Wedding Proposal